5 Ways To Be More Authentic In Your Business

Image By:  Lauren Kurc

Image By: Lauren Kurc

Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let out true selves be seen.
— Brené Brown

Do you allow yourself to show up in your work? Your real, honest, authentic self? Authenticity means staying true to who you are, what you do and who you serve. So often when it comes to our work we show up how we’re expected to, the same way that everyone else does. We have the fear mentality that if it works for them it will work for me and instead of showing up and serving our clients authentically we hide behind the perceptions that others have of us. How can we create a world, a business, a life that is what we desire when we are not open to being ourselves?

With true authenticity comes a sense of liberation and freedom. If you’re edited and unsure of yourself as a person then your brand will have the same persona. When we no longer feel the need to put on a facade we release the control that it has over our lives, so let your freak flag fly. Maybe you have an obsessive love for Harry Potter, or coin collecting, or 90’s boy bands {no….just me?}. Whatever it is that fills your soul and makes you YOU, be that. Share that. In today’s world of social media and disconnect people are craving the ability to feel like they belong to something {even if that something is a shared love for double stuffed Oreos}. Create a space for clients to connect with you on a real level and watch the magic happen.

Creating an authentic life, and business, starts with these 5 simple steps:

  1. BE REAL

    The best way to be perceived as an authentic person is to BE an authentic person. Remember that what you portray in your life is what your business will reflect. Open yourself up to the unique qualities that you offer and don’t be afraid to share them with the world. Your love of Star Wars just might make you the most sought after May 4th wedding photographer.


    Your brand should be consistent both offline and online. Don’t put forth a front on social media that you eat only organic, non-GMO, vegan foods and then pound down a burger and a box of aforementioned Oreos offline. Make sure you’re being true to both yourself and your following, your brand depends on it.


    Give and you shall receive. This is your opportunity to serve your audience. Actively engage with your followers and keep them enthusiastic about your business and what you do. Give back to your followers in any way you can {hello free webinars and wallpapers} and use this opportunity to position yourself as a leader in your industry.


    Being open about your weaknesses allows people to know you are real. Perception often has us believing that people live perfect, flawless lives and in turn we end up frustrated and deflated. Share your struggles with your audience and allow them to see your vulnerability and humanity. We all need someone to relate to, be someone else’s hero.


    Pay attention to when things don’t feel right, they can be your instincts telling you that you are not being genuine. When you are on track and authentic, you will feel that too. Sometimes we can misread fear for instincts so make sure you are in tuned enough to know. If you are ready to take a leap in a new direction and your fear says “You’re not enough”, “This will never work”, that is purely ego speaking {ego speaks from the head} but if you are about to embark on that new journey with a business partner and you have this “feeling” {intuition speaks from the gut} that they do not have your best interests in their heart, that is the voice you want to listen to.

At it’s core, authenticity requires self-knowledge and self-awareness. You must be willing to take accountability while being connected to your values and desires. Take time to reflect on how you want to be perceived and act on that. Have enough confidence in yourself to know that you are making a difference in the lives of your followers, clients and those around you just by being yourself. You are helping others to find their own voices and live as their truest, most authentic selves. So keep being the brilliant, quirky, kind, badass woman that you are and never, ever, hide your real self.

Keep Inspiring,

Stacey Foley